Homeless But Still Human

Since the start of the pandemic, more than 70,000 households have been made homeless in the UK. In response to this, we're bringing together key industry professionals, who are well versed in the homelessness crisis, to connect and share actionable strategies to equip and empower the homeless. Hosted at our executive box at Chelsea FC, Stamford Bridge, during the Premier League match against Brighton FC on December 29, the intimate matchday event will be the culmination of an extensive campaign to raise funds for and find solutions to alleviate Homelessness.

Visibility, Action and Empowerment for the Homeless

Since the start of the pandemic, more than 70,000 households have been made homeless in the UK. This is in addition to the over 20,000 households which are already experiencing core homelessness, a number that has been steadily increasing over the past five years. Despite the government’s pledge that ‘no one should lose their home as a result of the coronavirus’, many low-income families and individuals have been devastated by homelessness as a result of the economic impact of the pandemic. Those who were already homeless were hit with yet another obstacle in their already difficult lives.


This campaign aims to raise awareness about homelessness in the UK and shine a light on how we as companies, NGOs, and individuals can come together to help those in need.

On December 29th, we will be hosting a very special event at our executive box at Stamford Bridge, for the Chelsea vs Brighton match. The event will be attended by industry professionals who are well versed in the homelessness crisis in the UK as well as people who have experienced homelessness and have recovered thanks to the help of charities and financial services. 

We will also be simultaneously raising money to donate to the incredible charity and first responder to homelessness, Shelter.

In light of all that the pandemic has stripped from us, we want to give back to those in the community who are struggling with homelessness.

Everybody deserves the right to a safe home and by bringing together key parties we hope to stimulate the right conversation to drive action-packed strategies that can alleviate homelessness.

I'm not Invisible.

I'm Homeless.


Key Objectives

Special Guests


Bob Blackman

MP for Harrow East | Author of the Homelessness Reduction Act 2017

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Director of Campaigns, Policy and Communications | Shelter

Osama Bhutta

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Rudi Ackermann Richardson

Founder | Streetlytes-UK and Open Soulz

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Maxine Pritchard

Head of Financial Inclusion and Vulnerability | HSBC

Explained: The real cost of homelessness

A 2015 Crisis’ 2015 report estimated that a single person sleeping rough in the UK costs £20,128, while taking preventative action costs just £1,426 per person.

To give an example of the overall financial impact, if the 2,688 people spotted sleeping rough across England in autumn 2020 each cost that amount, the rough sleeping bill would be more than £54m per year. 

One UK household is being made homeless every three-and-a-half hours.

Donate to the Charity We're Supporting

Help us support Shelter, as they fight to end Homelessness and support low-income families.


Donate today and stand a chance to win 2 tickets to a match at Stamford Bridge.



Home is a human right.

It's our foundation and it's where we thrive. Yet, every day millions of people are being devastated by the housing emergency.

We exist to defend the right to a safe home.

Because home is everything.

Let's Connect and Take Action to Alleviate Homelessness

Thanks for connecting. We will be in touch shortly.

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