Embedded Consumer Lending: Enabling convenient access to financing at the point-of-sale

Consumers often lack financing for purchases when they need it the most. Installing new windows for a home or paying for a child’s orthodontics bill could cost ten thousand dollars or more. For many, that amount would either exceed their credit card limit, or necessitate years of paying high credit card fees. Offering such consumers fair financing terms can be a winning proposition for banks (commonly known as providers), merchants, and consumers. Through, Embedded Consumer Lending, banks can assist consumers at the point of sale, and offer a loan that facilitates the purchase. The resulting loans will both increase the bank’s loan portfolio and provide a new customer for the bank to potentially deepen the relationship. If the merchant is a bank customer, the services provided create a stickier relationship as the bank is helping convert sales for the merchant.