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Virtual Executive Roundtable

Embedded lifestyle lending - Middle East: Financing consumers’ home improvement projects


8 December, 2022



In Partnership with


Paying for a home renovation depends on the customer's financial situation and the project size. Saving up for a specific project and using those funds is the ideal way to pay for a home upgrade. However, that isn't always possible. Emergency expenses and more extensive renovations can make financing necessary.

Lifestyle financing is about developing direct channels that allow customers to get loans through their favorite retailers/contractors and have them approved quickly. In this accelerated customer journey, credit approvals will take minutes instead of hours or even days.

With an estimated $7 trillion market opportunity, Banking as a Service (BaaS) cannot be ignored. In this roundtable, join us for a lively discussion that will catalyze new ideas and partnerships to harness the power of embedded lending for lifestyle financing.

Key Discussion Points
  • The rise in embedded finance

  • Why is the traditional banking business model past its prime?

  • How is BaaS creating significant growth  opportunities for consumers, home improvement retailers/contractors such  as IKEA, banks, and Finastra itself?

  • Collaboration is key: Finastra’s role is to connect and orchestrate both the distributors and providers of the ecosystem

Meeting Agenda

12:00 pm GST

Welcome and Introductions | Connect Global Group

12:05 pm GST

Let's set the Scene | FINASTRA

12:10 pm GST

Open Discussion | Live discussion and interaction between roundtable attendees and panelists

1:15 pm GST

Closing Remarks | Connect Global Group

Executive Roundtable Leaders