Thursday, 13 March, 2025
1 pm EST

Data-Driven Innovation – Accelerating Product Development and Market Responsiveness

In partnership with

Why attend

North American food and beverage companies are under pressure to deliver innovative products faster than ever while navigating inflationary costs, changing consumer trends, and intense competition. Traditional product development cycles are often slowed by disconnected teams, limited visibility into market signals, and reactive decision-making.

This webinar will showcase how data-driven approaches can accelerate new product development and improve responsiveness to shifting market demands. By integrating insights from R&D, marketing, supply chain, and production, companies can bring products to market faster, reduce launch risks, and align production capacity with real-time consumer demand.

Attendees will gain actionable strategies for using data and advanced analytics to shorten development cycles, improve forecasting accuracy, and turn innovation into a repeatable, scalable capability that drives growth and market share.

The key take-aways

Forecast emerging consumer trends and demand with greater accuracy.

Accelerate product launch cycles through connected data and team collaboration.

Reduce risks and costs by modeling supply chain and production scenarios.

Create a repeatable innovation process to stay ahead of competitors.

The webinar panel

Click to view full speaker details

Sebnem Erim, Global Innovation Leader, AB Inbev

CMO & Growth Leader and North America & Global Business Transformation Expert, leading the delivery of consumer-focused brand and portfolio growth strategies in US-based and international FMCGs.

Currently SVP, Global Innovation and Growth Leader for AB Inbev, Fortune 500 company based in Global HQ in NYC, held leadership roles in top FMCG companies such as PepsiCo, SAB Miller, Johnson & Johnson and Colgate-Palmolive.

Leveraging this extensive leadership experience across North America , Europe and Asia I am able to drive positive commercial growth and transformation while pioneering portfolio marketing strategies that enable the expansion of purposeful brands and deliver award winning innovation. This recently includes leading a global transformation at AB Inbev build end-to-end growth agenda, developing sustainable innovation across horizons, +33% increase in net revenue and winning multiple awards.

As a mentor, I am recognized as a passionate role model who fosters diversity and inclusion across multi-cultural teams. Additionally, I build collaborative key senior stakeholder relationships to achieve buy-in to a consistent strategy and influence decision making.

Takoua Debeche, Chief Research & Development Officer, Danone

Accomplished executive with 25 years of R&D Leadership, including global experience driving innovation and research in the FMCG and Specialized Nutrition sectors. Forward-looking and strategic, with a proven ability to influence leadership on long-term innovation direction, while navigating ambiguity to identify and activate the most productive paths forward to sustain incremental innovation of the current brands. Strong track record in driving growth through human-centered and technology-enabled innovations, leading complex transformations, and bridging R&D with market trends to create high impact consumer propositions. Known for strategic thinking & action, people connection, and inspiring leadership that fosters collaboration and commitment across all levels.

Currently residing in Colorado, Dr. Debeche continues to influence the global food and beverages industry, crafting solutions that anticipate consumer needs while fostering environmental stewardship.

This webinar is in partnership with

TrendMiner

TrendMiner is a fast, powerful and intuitive advanced industrial analytics platform designed for real-time monitoring and troubleshooting of industrial processes. It provides robust data collection, analysis, and visualization enabling everyone in industrial operations for making smarter data-driven decisions efficiently to accelerate innovation, optimization, and sustainable growth.

TrendMiner, a Proemion company, is founded in 2008 with our global headquarters located in Belgium, and offices in the U.S., Germany, Spain and the Netherlands. TrendMiner has strategic partnerships with all major players such as Amazon, Microsoft, SAP, GE Digital, Siemens and Aveva, and offers standard integrations with a wide range of historians such as OSIsoft PI, Yokogawa Exaquantum, AspenTech IP.21, Honeywell PHD, GE Proficy Historian and Wonderware InSQL.

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