Financial Institutions have typically managed profitability with a rear-view lens, communicating outdated and inaccurate information to executive management. Many struggle to achieve true risk-adjusted performance by customer, line of business, and product due to incorrect data and manual processes. Often leading to misinformed business decisions about what to sell, in which markets, to which customers, and at what price based on inaccurate, slow-moving information. Today’s market requires real-time profitability insights to deliver actionable answers to improve expense ratios and profit margins.