Why attend
International fintechs are increasingly eyeing the US market. But the move to the US is structurally different from any other expansion; not harder, but different in ways that catch even experienced operators off guard.
This webinar brings together a processor, a card network, and a BIN sponsor bank to give fintech leaders an honest, practical picture of what US market entry actually involves: why the compliance environment is more demanding than home markets, what the sponsor-bank model means in practice, and how fintechs can prepare before the process starts rather than scrambling once it has.
The session draws on the content of Thredd's updated Launching in America whitepaper, bringing its core themes to life through a panel conversation that combines infrastructure expertise (Thredd), network-level perspective (Mastercard), and first-hand bank underwriting experience (Cross River).
The key take-aways
In the US, your BIN sponsor is the regulated entity; not you. This single structural difference shapes every compliance, documentation, and operational requirement associated with launching a US card programme. Fintechs that don't internalise this early build the wrong things.
Your existing compliance programme won't transfer. Experienced fintechs from the UK, Europe, and APAC consistently underestimate how different US regulatory expectations are in practice, not just in theory. KYC/AML standards, fund flow structures, and state-level obligations all require a US-specific approach, not a ported version of what already exists.
The time to prepare is before you think you need to. Typical US launch timelines run six to twelve months. The most common cause of delay is not technical complexity, it is arriving at the BIN sponsor relationship without the compliance documentation, fund flow design, or operational readiness the bank requires on day one.
And many more
This webinar is in partnership with
THREDD
We are Thredd, formerly Global Processing Services. Thredd sits at the heart of the global payments revolution, processing billions of issuer transactions annually across 44 countries for the world’s leading fintechs, digital banks, and embedded finance providers.
Thredd’s unique offering is its client-centric approach combining hands-on support with modern, reliable, and scalable technology. Thredd’s assured solution accelerates the development and delivery of consumer and corporate payments components embedded within digital banks, as well as for expense management, B2B payments, crypto, lending, credit, Buy Now Pay Later (“BNPL”), FX, remittance, and open banking innovators. By partnering with our clients from concept to creation with our easily configurable solutions, we allow these leaders the agility to achieve their core business aspirations.