The credit landscape is undergoing its biggest shift in decades. Traditional lending models built around static products such as cards, loans, and overdrafts no longer fit a world that demands flexibility, speed, and relevance. Consumers and businesses now expect credit that adapts to their needs in real time, across any channel or experience.

In this webinar, we'll explore how fintechs, digital banks, and vertical platforms are redefining credit as a service, embedding it invisibly into everyday journeys. You'll learn how the next generation of issuers are combining real time decisioning, modular infrastructure, and intelligent risk management to create contextual credit experiences that build loyalty, drive conversion, and open new revenue streams.

Key takeaways:

Understand the shift from static products to dynamic, embedded credit experiences:
See how innovators are unbundling traditional credit models and rebuilding them around user journeys, not product silos.

Learn how flexible infrastructure powers faster innovation:
Discover how API-first, modular systems let fintechs test, launch, and scale credit offerings without the constraints of legacy tech.

See how contextual credit builds engagement and trust:
Explore real examples of how adaptive credit limits, personalised repayment options, and embedded compliance deliver customer-centric experiences that convert.