In an attempt to capture a larger wallet-share from their customers, banks are looking at ways to be more customer-centric. Channel transformation initiatives have helped harmonize the experience, but with a siloed back-office architecture these efforts have fallen short of expectations. Pampered by seamless experiences elsewhere, customers continue to expect and demand true customer-centricity from their banking partners.
The key take-aways
What would true customer-centricity entail?
How can banks make the leap from being product-centric to customer-centric?
What does this mean for different customer classes of customers- Retail, SME, Corporate?
And many more...