The Fundamentals of Being Customer-Centric

In an attempt to capture a larger wallet-share from their customers, banks are looking at ways to be more customer-centric. Channel transformation initiatives have helped harmonize the experience, but with a siloed back-office architecture these efforts have fallen short of expectations. Pampered by seamless experiences elsewhere, customers continue to expect and demand true customer-centricity from their banking partners.

Our panelists of industry experts have gathered to provide valuable insight into:
- What true customer-centricity entails.
- How banks can make the leap from being product-centric to customer-centric
- What this means for different customer classes of customers- Retail, SME, Corporate